Wednesday, February 10, 2010

It's Time to Stage a Coup!

I don't know about you, but I'm growing tired of waiting for the old guard of the music industry to roll over and die. It's time we were a bit more proactive about this! Here's some things you and I can do to regain control of the music for artists and fans alike!

  1. Support Local Live Music - You don't really need to pay for another Lady GaGa concert, do you? Save some money by heading to the club around the corner and supporting a future Lady GaGa.
  2. Support Independent Music - Stop driving to Wal-Mart and buying the latest over-compressed and auto-tuned major label releases. Instead, stay right there in the comfort of your warm, safe home, point your browser to sites such as Bandcamp or ReverbNation, find some music you like, and buy it. While you're at it, become a fan on Facebook, and add your email to their mailing list so you can see them live. Your money will go to someone who really needs the money, the artist! The fat-cat major label execs have plenty of money!
  3. Support Mom & Pop Record Stores - If you must buy the latest Ke$ha (if the dollar sign in her name hasn't deterred you, I suppose it's hopeless) please buy it from a local CD retailer, rather than Wal-mart or Target. Look, I know it's probably a foregone conclusion that brick and mortar music retailers will eventually go the way of the dinosaur. However, mom & pop record stores have always supported local music, and I have a soft spot in my heart for them. Besides, there has recently been a resurgence of interest in vinyl, and artists have been releasing new material on vinyl in the last couple of years. Maybe it's time to invest in a new turntable, get that record collection out of storage, put on your ray-bans and dance around the living room in your underwear! Or not, it's up to you...
  4. Stop Watching the Music Award Shows - This is really just my personal pet-peeve, but after the most recent Grammy Awards show, come on! The industry uses these self-congratulatory spectacles to convince themselves they are still relevant. As long as you allow your children to continue their bad behavior, they will never learn! (While we're on the subject, I think we could hammer the final nail in the coffin if people would just quit watching Americal Idol. In my opinion, that is the last thing keeping the industry alive, but that's a post for another time.)

See, that's four simple things we can do to ensure a bright musical future for all of us. What have you got to lose? You might even discover some new music and help a young artist launch their career!
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