Prince Vs. the Internet

I have always been a Prince fan, and I have often found his eccentricity almost as interesting as his music. However, his latest pronouncement that "the internet's completely over" even has a diehard fan like me scratching my head. In an interview with The Mirror, he compares the internet to MTV, claiming that the web will become outdated just as the music channel did.

Even more odd, he is releasing his new album as a free CD for subscribers of the print edition of The Mirror. That's it - no iTunes, no CD's available in stores, and he has even shut down his website. In other words, if you don't happen to live in the UK or subscribe to The Mirror, he doesn't really want you to hear his new CD.

You can read the full interview at The Mirror.

I'm reading: Prince Vs. the Internet

Off to La La Land

Of course, I'm speaking of Lala, the streaming music service which Apple acquired several months ago. As expected, beginning June 1st, a trip to lala.com results in the following message: "The Lala service has been discontinued as of May 31st, 2010.

Next week is the Apple WWDC conference. I'm betting that the Steve Jobs keynote will include a new cloud-based streaming music service. What do you think? Please comment!

(Source: Mashable)

I'm reading: Off to La La Land

Privacy 2.0

In the early days of social media, social networks were walled-in gardens where you could connect with a select group of friends, and share your thoughts, links, videos and photos. You had full control over who could view these things, so you could maintain a certain level of privacy. Let's face it, this is no longer true! The entire world has access to your online life. If you want something to be secret, you might as well keep it off of your computer!

In today's job market, this is especially important. Make no mistake, prospective employers will peruse your online footprint if they are considering you for a job. In fact, your current employer may be watching you online as well. Given the recent changes many of the networks have made, particularly Facebook, your privacy controls may not keep you as safe as you think.

Here are some steps I would recommend:

1. Review your privacy settings - as I said, many of the networks have recently made major changes. However, you should also recognize that the garden wall is now very short, and even the things you think are safe may find their way over that wall.
2. Stay away from "Hot Topics" - It might be a good time to start following the old saying: "Never discuss religion and politics." If your online rhetoric is not particularly civil when it comes to those who disagree with you, a potential employer will most likely pass.
3. Keep your updates free of complaints - I see quite a few people complaining about their current job or boss, and even about their friends. The thinly-veiled complaint, where you make the complaint but don't name names, is really not much better. It all serves to paint you as a "complainer." A potential employer will be turned off by this, and you could even lose your current job if you're not careful!
4. Remove the incriminating pictures - You know the ones I mean: At the party, holding a beer, with a lampshade on your head. I would suggest you delete them immediately. If your friends have posted them, ask them to delete them. If they won't, remove any tags identifying you.
5. Above all, think before you type - The internet has given us a false sense of anonymity, where we feel like we can say anything without consequences. While this might have been true a few years ago, it is no longer the case. If you wouldn't say it in person, you probably shouldn't post it either.

In my opinion, there is no longer such a thing as privacy when it comes to life online. Assume that everything you say and do will be in the public record forever!

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What Does Apple's Shutdown of Lala Mean for Streaming Music?

It was announced today that Apple will be shutting down Lala.com by the end of May. When they purchased the music streaming service a few months ago, many speculated that they would use it to jump-start their own cloud-based music service. However, no such announcement has been made as of yet. This leaves us with even fewer streaming options here in the US. We still have Mog.com, Napster and Rhapsody, and Spotify has yet to grace our shores.

If this development means that Apple will soon be rolling the Lala technology into iTunes, this is great news! However, there is also a chance that the opposite is true, and we have just lost another option for free streaming of music. What do you think?

Related articles:
Wired - Apple Kills Lala Music Service
PC World - Apple's Shutdown of Lala Fuel Rumors of Web-based iTunes

Read Write Web - Apple Shuts Down Lala: Here are 5 Alternatives

I'm reading: What Does Apple's Shutdown of Lala Mean for Streaming Music?

It's Time to Stage a Coup!

I don't know about you, but I'm growing tired of waiting for the old guard of the music industry to roll over and die. It's time we were a bit more proactive about this! Here's some things you and I can do to regain control of the music for artists and fans alike!

1. Support Local Live Music - You don't really need to pay for another Lady GaGa concert, do you? Save some money by heading to the club around the corner and supporting a future Lady GaGa.
2. Support Independent Music - Stop driving to Wal-Mart and buying the latest over-compressed and auto-tuned major label releases. Instead, stay right there in the comfort of your warm, safe home, point your browser to sites such as Bandcamp or ReverbNation, find some music you like, and buy it. While you're at it, become a fan on Facebook, and add your email to their mailing list so you can see them live. Your money will go to someone who really needs the money, the artist! The fat-cat major label execs have plenty of money!
3. Support Mom & Pop Record Stores - If you must buy the latest Ke$ha (if the dollar sign in her name hasn't deterred you, I suppose it's hopeless) please buy it from a local CD retailer, rather than Wal-mart or Target. Look, I know it's probably a foregone conclusion that brick and mortar music retailers will eventually go the way of the dinosaur. However, mom & pop record stores have always supported local music, and I have a soft spot in my heart for them. Besides, there has recently been a resurgence of interest in vinyl, and artists have been releasing new material on vinyl in the last couple of years. Maybe it's time to invest in a new turntable, get that record collection out of storage, put on your ray-bans and dance around the living room in your underwear! Or not, it's up to you...
4. Stop Watching the Music Award Shows - This is really just my personal pet-peeve, but after the most recent Grammy Awards show, come on! The industry uses these self-congratulatory spectacles to convince themselves they are still relevant. As long as you allow your children to continue their bad behavior, they will never learn! (While we're on the subject, I think we could hammer the final nail in the coffin if people would just quit watching Americal Idol. In my opinion, that is the last thing keeping the industry alive, but that's a post for another time.)

See, that's four simple things we can do to ensure a bright musical future for all of us. What have you got to lose? You might even discover some new music and help a young artist launch their career!

I'm reading: It's Time to Stage a Coup!

"The Music Biz Could Cure Its Ills In One Week" According To Radiohead

Ed O'Brien of Radiohead had some amazing things to say at the Midem Conference. Check it out on the paidContent:UK website:

Radiohead: The Music Biz Could Cure Its Ills In One Week | paidContent:UK

(Via Well-Rounded Radio)

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10 Years That Changed Everything

As we near the end of the first decade of the 21st Century, we're seeing the typical year-end and decade-end lists that tend to make the rounds. As I think back on the last ten years, I see it as a time of major change for the music industry. Here is my list of some of the changes I have witnessed in the past ten years:

• Digital downloads surpassed CD sales
• Independent labels became major players
• Established artists like Radiohead and Nine Inch Nails successfully opted to release their music independently, rather than sign a new record contract
• The ever-shrinking major labels lost their mojo, desperately clinging to outmoded ideas and suing children, the elderly, and dead people
• Numerous distribution avenues emerged, allowing independent artists to get their music directly to fans
• Social media emerged, allowing artists to interact directly with fans
• A new generation of music consumers emerged, ingrained with the belief that music should be free

I'm sure I could come up with many more examples, but we'll stop there. Feel free to post your additions and thoughts in the comments.

All of these changes have left musicians and music industry types wondering where we will be when the dust clears. How do we make a living? How do we "monetize" our product if the conventional means no longer work? In fact, what is our "product," if not our songs? Many have come to believe that the way forward is to think of the artist as the product or "brand."

Meanwhile, the major labels are floundering. Frankly, they have lasted longer than I would have anticipated. One lifeline for them has been the popularity of reality television. If you doubt that, just look at all the buzz around Susan Boyle with her recent album release.

At this point, it's anyone's guess what the future will hold. Judging by what has happened in the last ten years, though, I'm convinced it will still manage to take most of us by surprise!

I'm reading: 10 Years That Changed Everything

Gerd Leonard: How Musicians can Thrive in the "Link Economy"

Berklee Today features an interesting interview with media futurist and Berklee grad Gerd Leonard. His comments are in line with what we have heard from several forward-thinking people, such as Trent Reznor (see his comments here.) I think his main point is that artists need to think in terms of their "brand" rather than their "product." Take, for instance, this quote:

"In the new music economy, you need to build an audience and energize them to act on your behalf and forward your music virally. Later, they can become paying customers. Don't ask them for their money first. Once fans are sold on you, you'll be able to 'upsell' them special shows, backstage passes, webcasts, a live concert download, a multimedia product, your iPhone application, a premium package for $75."

Read the full article here, and you might want to follow his blog as well.

I'm reading: Gerd Leonard: How Musicians can Thrive in the "Link Economy"

Mecca for Musicians

Over the years, I have heard many of my students ponder the age-old question: "Where should I move after I graduate?" Ten years ago, the answer was "Los Angeles, New York, or Nashville." I think most people agree that this is no longer the only answer, but are there still certain areas that are music "Meccas?"

A new study has come out that provides some interesting data. The original article is here, and Hypebot provides an analysis of it here.

While this may not provide definitive answers, I think the results are intriguing. I was happy to see that Boston was in the top ten of the "Bands With Fans" list! Don't forget to read the comments on both posts as well. I'd be interested to hear your comments here, if you have the time. 

Links:

Original Article

Hypebot Analysis

I'm reading: Mecca for Musicians

Trent Reznor: Advice for Up and Coming Bands/Artists

If you ever get a chance, you should watch all 40 minutes of this interview. However, I feel this particular segment is very important to new and emerging artists!

Update: The video was supposed to stop when he began talking about his favorite gadgets, but apparently it does not. Feel free to watch the rest, but understand that there are 20 more minutes. Also, look for @recdmavn's name and (briefly) her face while Trent is talking about Topspin!

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Google Friend Connect

Google Friend Connect recently became available for Blogger blogs, so I just added it. I am interested to see how this service will enhance the blogging experience. If you are one of the 5 people who read my blog, please click the "follow" button in the sidebar to the right. Thanks in advance.

On a related note, I recently created a Facebook artist page. If you are on Facebook and you have a moment, please become a fan. (I promise I won't spam you - I don't even have any gigs lined up at the moment.) This is also a bit of an experiment. I am interested to see if this will be a viable platform for artists in the future. I think they still have a few bugs to work out, but it has potential. I think this will finally make Facebook a viable alternative to MySpace for musicians. We'll see!

Link: http://www.facebook.com/pages/Michael-J-Johnson/57634653044

I'm reading: Google Friend Connect

How Do You Use the Internet & Social Media To Promote Your Music?

I am preparing for an upcoming presentation I am doing, and I wanted to poll my musician friends on the following:

How are you using social media to promote your music or your band?

What additional internet tools are you using, including distribution methods?

Please post your answers in the comments. I may incorporate some of these in my presentation, but I won't use your specific sites unless you give me permission. I look forward to your responses!

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Should You Give Away Your Music for Free?

TorrentFreak thinks so. I admit, they come from a position of bias, but you should read the article and make up your own mind:

BitTorrent Freed Music, and Now It’s Yours | TorrentFreak

I'm reading: Should You Give Away Your Music for Free?

Back to the Future Alternate Ending

This is what happens when "Doc Brown overshoots the future by a few years..."

(via SlashFilm)

I'm reading: Back to the Future Alternate Ending

What I Have Learned About Twitter (So Far)

Dr. J's Social Media Experiment Part 2: Twitter

(Obscure Music Joke Subtitle: Rockin' Robin on the Interwebs)

Happy New Year! Most of my readers are already using Twitter, but if you have lived in a cave for the last year and don't know what it is, look up Twitter or Micro-blogging on Wikipedia. Too lazy? OK, here goes: A social media/blogging network in which users post "tweets" of 140 characters or less. These tweets provide followers/friends with status info (similar to your Facebook status,) links, jokes, conversations (consisting of @replies,) etc. When referring to a twitter user, you use the "@" symbol; For instance, my Twitter handle is @docj1664. However, if you were to search for me on Twitter, the URL would be http://twitter.com/docj1664. For several weeks last month, I collected my daily Twitter feeds on the blog, so that should give you an idea of how it works!

I signed up for Twitter in early March of 2008. I was taking my high school vocal jazz group to France and Switzerland, and I thought it would be a good way to stay in touch with people while I was gone. I convinced my wife to sign up, and I already had a few friends who were using it. I used the service infrequently for the next two months, mostly because I didn't really understand it very well. Of course, I've found out recently that many Twitter users felt that way, and in some ways the "proper" use of Twitter is still evolving.

I really had trouble figuring out what possible use this could be to musicians. I think this area is still evolving, but people such as @carlalynnhall and @sivers (Derek Sivers of CDBaby) are beginning to figure this out. I think the best way to understand Twitter is to realize that it requires an entirely new approach. 

When you sign up, the question is "What are you doing?" However, the type of self-promotion that is so prominent on MySpace and Facebook is anathema to most Twitter users. As cheesy as this may sound, Twitter is about community, and you often find users more concerned about helping each other than promoting themselves. I think this spirit of helpfulness really started this last summer during the hurricanes that hit the Gulf coast, and it has persisted. 

Here are a few other things I've learned:

• Link Spam - When a user sees someone whose every post consists of a link to their myspace or website, they will probably not follow you. Most users will post helpful links for their followers, as well as occasional blog post announcements.
  
• Troll Behavior - This is absolutely not tolerated on Twitter. Most users even tend to stay away from asserting strong political opinions, and generally don't tolerate online flame wars.
  
• Profile Names - Most users use their full real name, with no numbers. Unfortunately, I didn't realize this until I had a few hundred friends, but I'm banking on Twitter getting more popular, and people will begin having to use nicknames and numbers.
• Conversations - Conversations between users are generally looked on favorably, as long as they are not too personal (you can DM or Direct Message another user when appropriate, as long as they are following you.) Many power users spend the entire day conversing with others on Twitter, almost like a public chat room. The idea is that this is usually information that will benefit other users as well.
• Retweeting - When a user sees something interesting posted by someone he/she is following, they will often "retweet" it so their followers will see it as well. This is one of the most fascinating and useful aspects of Twitter, and perhaps why it was so useful during the hurricanes last summer. Information can spread very quickly this way.
• Robots - Recently some accounts have started using 'bots which DM new followers. The community at large, however, seems to find this distasteful, so I would shy away from it.
• Followers - When you follow someone on Twitter, they are not automatically your "friend." They must choose to follow you as well. It is generally considered a courtesy to follow those who follow you, unless you are a celebrity with tens of thousands of followers. It is a good idea to keep your "following" and "followers" numbers as close to each other as possible. 

Twitter definitely requires some "outside of the box" thinking, especially if you are using it as a marketing tool. Many of the old social network rules do not apply, and new rules are being written as the service evolves.

I've barely skimmed the surface, so here are a few additional resources:

For more advice on how to use Twitter for marketing: pistachioconsulting.com/ and www.hubspot.com

For advice on how to use Twitter and other tools in support of your music career: rockstarlifelessons.com/

I'm reading: What I Have Learned About Twitter (So Far)

Social Media and the 40-Something Male

(Note: I have been wanting to blog about social media for a while, but I wasn't sure where to start. Therefore, it will now be an ongoing series, possibly even stream-of-consciousness at times. Consider yourself warned:-)

Dr. J's Social Media Experiment Part 1: Introduction

I suppose I first entered the online world in the early 1990's when I joined my first BBS. I think it was called the Gold Coast Macintosh bbs, and I was living in Miami at the time. I was also an early adopter of AOL, but I dropped it in 1996, which was coincidentally about the time it became popular. Next, in the late 1990's, I taught myself HTML, and created my first website, which I called The Jazz Vocal Resource (check it out at the Wayback Machine)

For a number of reasons, I had to drop the website, ca. 2001. For the next five years, my online presence consisted of a single page on the Greenville College website with a photo and bio that I never updated after it was originally posted.

Then, one fateful day in June of 2006, I opened my first MySpace account. Sure, it was a little late, but at the time, hardly anybody my age was on MySpace. I initially did it to promote my music and the music of my band, but I soon created a second "personal" page, and began to search for anyone and everyone I have ever known! Before I knew it, I was fully immersed in the world of social media.

In no particular order, here are all the services I have signed up for. I continue to use some of them, but some I have either cancelled or neglected:

MySpace
Facebook
Friendster
Tagworld
PureVolume
Bandspace
IACMusic
MacJams
Bolt
Photobucket
Xomba
Xanga
Linkedin
Last.fm
Pandora
Twitter
Jaiku
Digg
StumbleUpon
Delicious
Slashdot
Macslash
YouTube
Vimeo
12seconds
Musebin
Blip.fm
Friendfeed
Geni
iCrew
Hulu
Joost
Popego
BlogTV
Plaxo
Several random Ning networks, including NetNewMusic

I'm sure there are a few I have forgotten about. Of course, last but not least, I started this blog. My intent with this was especially to help independent artists, and I hope I have helped at least a few of my dozen readers!

If I have come away from this experiment with one overarching theme that applies to musicians, it would be that the old methods no longer work. Social media is not about promoting your music in the traditional sense. It is about creating a connection or relationship with your listeners. In fact, I believe it has more in common with the traditional idea of signings and "meet and greets" than it does with promoting a specific product. I also believe this will translate into career longevity and a more entrenched fanbase. However, even the "experts" don't yet know how musicians will be able to pay their bills in this new world.

Well, folks, that's all for now. Thanks for listening. In my next installment, I will talk about Twitter, which has taken up quite a bit of my free time for the past six months.

I'm reading: Social Media and the 40-Something Male

Read George Orwell's Diaries in "Real Time!"

Since August 2008, The Orwell Prize has been presenting George Orwell's diaries in blog form, exactly 70 years since they were originally written! If all goes according to plan, the entries will continue until 2012. As the original diary was begun before WWII and ended several years into the conflict, this will be a very interesting experience to read in real time.
It's not all completely riveting, however. At the moment, the entries consist of a daily count of the number of eggs his hens have laid!

Link:
THE ORWELL PRIZE

(via BoingBoing)

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Take NIN's Survey

If you bought or downloaded any of the recent Nine Inch Nails albums, you should go and take this survey: https://www.questionpro.com/akira/TakeSurvey?id=1049187. I think they are trying to determine the best way to release future albums, and I am very interested to see the results!

I'm reading: Take NIN's Survey

Dr. Horrible Soundtrack Is Available!

Sorry to be a fawning fan-boy, but the Dr. Horrible soundtrack is finally available on iTunes!

iTunes link: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=289601562&s=143455

Liner notes: http://www.drhorrible.com/linernotes.html  

I just bought it, and it sounds great! An actual physical CD is forthcoming, if you want to buy the actual physical product, but I'm too impatient to wait. I've been walking around the house singing these songs for weeks!

I'm reading: Dr. Horrible Soundtrack Is Available!

Artist 2.0

Over the past few years, there has been chatter about new media developments, for instance "Web 2.0," "Music 2.0," etc. I believe we are witnessing the emergence of a new type of artist, "Artist 2.0," who will cross traditional borders of media and incorporate old and new media in order to get his/her ideas across. Here are two recent examples:

1. Joss Whedon, during the writers strike, decided to produce an internet musical webseries (his brother actually coined the term "mushortio" to describe it) outside the traditional studio system. "Dr. Horrible's Singalong Blog" turned out to be such a huge success that it crashed their server during the first day of it's release. It was streamed free for one week, but offered for sale on iTunes as well, and it continues to be in the top ten TV seasons now, 3 weeks later. It is currently streaming ad-supported on Hulu.com, and will be released on DVD in a few months. The soundtrack will also be released soon, presumably on iTunes. Whedon and company spent no money on promotion for the series. Instead, they used MySpace and Facebook, obviously to great effect!
   
2. Trent Reznor is in talks with HBO for a television adaptation of "The Year Zero" (see my earlier post.) This will reportedly be accompanied by another album, as well as an Alternate Reality Game (they also did an ARG for the original record.)
   

Now, just in case you think I'm grasping at straws, I Googled "Artist 2.0" and found an NY Times article published more than a year ago where they used the term. I guess I can't get credit for coining the term...

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